Penguin Living helps people to make positive changes to life.
I led the UX work, producing all major deliverables and presenting these to the client. I worked alongside a team of developers and collaborated effectively with stakeholders and product managers.
Penguin Living approached Propagator Group with the objective of creating a platform, for companies and employees, that would make people’s life better. Aimed at those who aspire to be better and do more, this platform was intended to share inspiration from world-class authors and experts in the form of books, articles, videos or audiobooks. The biggest challenge was the Information Architecture process for organizing all the content in a way that would be usable, visually pleasing, reach the client’s goals and work in harmony.
Gathering data from Stakeholders Interviews was the starting point. I used methods such as task flow diagrams and card sorting to help to design and evaluate the information architecture of the site. I produced a large number of prototypes and designs that were subject to iteration and change.
When meeting with the client for the first time I used card sorting as a method to involve participants in the process.
I have include mood boarding as a part of my creative process to plan the visual hierarchy of the project.
I created symbols for repeating patterns and UI elements. This way I would only need to modify that element in one place and it would apply across all artboards. If it was reusable in Sketch, it was a good candidate to be reusable in the code.